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In 1964, the Swiss designer Karl Gerstner wrote “To describe the problem is part of the solution.” A few years later, Norman Potter reinforced why this is necessary simply from the point of view of efficacy. “When something goes wrong, it can usually be traced back to the beginning, from the acceptance of false premises. Hence on the one hand the importance of questions, and on the other, of the resourcefulness of attitude that prompts them.” (Norman Potter, 1969) In terms of practice, design’s core"

—from “Dark matter and trojan horses. A strategic design vocabulary.” by Dan Hill)

In strategic design, synthesis suggests resolving into a course of action, whereas analysis suggests a presentation of data. Analysis tells you how things are, at least in theory, whereas synthesis suggests how things could be.

—from “Dark matter and trojan horses. A strategic design vocabulary.” by Dan Hill)

It’s the process that is the magic

Make people feel feel feel

A sentence is like an arrow. Take aim and fire. Repeat.

—ftrain?

• Remember to let rip in your writing. Don’t hold back.
• “make it interesting to yourself”
• “write whatever attracts you, write it as hard as you can”

(TH)

By the way if anyone here is in advertising or marketing…kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can.

(Kill yourself.)

Seriously though, if you are, do.

Aaah, no really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself.

Seriously. You are the ruiner of all things good.

Seriously.

No this is not a joke. You’re [going], “There’s going to be a joke coming.” There’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your fucking soul. Kill yourself

Planting seeds.

I know all the marketing people are going, “He’s doing a joke…” There’s no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil fucking machinations. (Machi…) Whatever, you know what I mean.

I know what all the marketing people are thinking right now too: “Oh, you know what Bill’s doing? He’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”

Oh man, I am not doing that, you fucking, evil scumbags!

“Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

Godammit, I’m not doing that, you scum-bags! Quit putting a goddamn dollar sign on every fucking thing on this planet.

“Ooh, the anger dollar. Huge. Huge in times of recession. Giant market. Bill’s very bright to do that.”

God, I’m just caught in a fucking web.

“Ooh, the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar…”

How do you live like that? And I bet you sleep like fucking babies at night, don’t you?

“What didya do today, honey?”

“Oh, we made ah, we made ah arsenic a childhood food now, goodnight.” [snores] “Yeah we just said, you know, is your baby really too loud? You know?” [snores] “Yeah, you know the mums will love it.” [snores]

Sleep like fucking children, don’t ya. This is your world, isn’t it?

—Bill Hicks on marketing http://genius.com/Bill-hicks-on-advertisers-and-marketing-annotated