27 June 2014

The very best form of self-promotion is celebration. To celebrate is to share the joy of what you do (and critically also celebrate what others do) and invite folks to participate in the party. […] Celebrants don’t reserve their bandwidth for themselves. They don’t treat their friends like a tricky audience who may throw pennies at you at the end of the performance. They treat them like friends. It’s a pretty simple way of measuring whether what you publish is good: would I do/say/act the same way with my friends? Human scales are always the best scales.

– Jon Tan